Christmas isn’t complete without a big box of chocolates to share over the festive period so when Quality Street announces a major change ahead of the Christmas rush
Nestlé is set to change the iconic packaging of their Quality Street chocolates, citing their commitment to recyclable or reusable packaging by 2025.
The confectionary company today (October 2) announced “packaging innovations” for both Quality Street and KitKat brands going forwards.
Quality Street will be doing away with the cellophane like wrapping that the chocs are usually packaged in and instead will be using recyclable paper packaging for its twist-wrapped sweets.
By replacing the double layer of foil and cellulose with a paper wrap Quality Street will remove more than two billion pieces of packaging material from the brand’s supply chain.
KitKat will introduce wrappers made with 80% recycled plastic, with the wrappers easy to recycle at more than 5,000 supermarkets across the UK.
“In line with our commitment to make all our packaging recyclable or reusable by 2025, we have needed to find an alternative that will be recyclable.”