Bollywood actor-inspired luxury watch priced at Dh15,600 is unveiled in Dubai.
Celebrities and watches have a long history of successful relationships. From their humble beginnings as a mechanical timepiece, watches have developed into works of art that frequently express the social standing of the wearer. Swiss firm Rado that stands by a 'if we can envision it, we can make it' mentality recently presented its Captain Cook High Tech Ceramic Hrithik Roshan Special Edition watch in Dubai in the presence of the Bollywood A-lister himself.
At the occasion, Hrithik Roshan said that "we are matched as far as what Rado stands for and what I strive to stand for." "There is a dedication to excellence and development. Behind the scenes, I can see the enthusiasm. I've gone to the facility where the watches are truly made. And now that I've seen the finished item, it resembles what I had envisioned. That is all there is to it. Additionally, even when producing an advertisement, the process is quite similar to what I would do. There are no compromises, therefore. Everything is founded on discipline. There is a desire to carry out an unfinished task. As a result, we share many similarities."
Tom Brady, the world's best quarterback, has a relationship with IWC Schaffhausen, and Daniel 'James Bond' Craig is obsessed with Omega, which is of course proof of the enduring popularity of celebrity endorsements for expensive timepieces.
One of Bollywood's top fitness brand advocates, Hrithik, inspired many people to get out in the new year with his latest Instagram picture showing off his six-pack abs. But we are curious as to how the market for luxury watches will be affected by the development of watches into smart watches.
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